Work and case studies
Real projects, what I did on each one, and what it means for your site. Some I built and optimized on my own; others were team work, and I say so. No invented clients and no made-up numbers.
I’m a freelance SEO and WordPress specialist in Zwijndrecht, near Antwerp. I work with businesses across Belgium on search engine optimization, AI search visibility and WordPress website development, in English, Turkish or Dutch.
Built and optimized by me
How I built mirook.com for a Belgian youth chess champion and made it readable for Google and AI assistants: structured data, knowledge-graph markup, an llms.txt file and repeated SEO and GEO audits.
Team work at Episto
Team work at Episto: entering and formatting 600 member profile pages in WordPress and Elementor so a pharmacists' association has one consistent platform, plus the lessons for any directory-style website.
Team work at Episto
Team work at Episto: keyword-targeted blog content and on-page SEO for an e-commerce brand and a consultancy, and how I approach SEO content writing so articles match what customers actually search.
Team work at Knowledge Experts, 2024 to 2026
As Web and SEO Specialist at Knowledge Experts (2024 to 2026) I supported the team building SharePoint digital workplace sites for SOK Market and Aras Kargo, and learned why findability matters inside a company as much as on Google.
My own product
PupSmart is my own Android app on Google Play for tracking a dog's potty, meals, sleep and training, with AI-assisted features. What shipping a product end to end taught me about building websites that work.
Send me your URL and I’ll send back a free site check, usually within one working day.